Revenue Protection
You cannot review what you do not know exists
An anonymized financial services and mortgage organization operates through a distributed network. Its marketing compliance team reviewed content diligently. The harder question was which content it had never seen.
The external surface area
- Local branch pages
- Advisor pages
- Vanity sites created for a campaign or a location
- Individual marketing surfaces
- Legacy URLs that were never retired
Coverage before review
Before content can be reviewed, an organization needs to understand the external surface area that carries its name.
Coverage mapping produces an inventory of relevant surfaces with evidence, so the review team can decide where to focus. Individual people are not identified in this work.
Research Example
This research example is based on information available at the time of analysis and is presented to illustrate a Lensforce use case. The organization referenced is anonymized and is not presented as a Lensforce customer.