Privacy Policy

Lensforce is a trade name of MFM Blueprint GmbH, UID CHE-236.591.841, Sinserstrasse 67, 6330 Cham, Switzerland. Email: info@lensforce.io

MFM Blueprint GmbH is responsible for the processing of personal data described in this Privacy Policy unless otherwise stated.

This Privacy Policy describes how Lensforce processes personal data in connection with:

• the Lensforce website;
• contact and sales inquiries;
• customer relationships;
• Lensforce customer portals;
• delivery of Lensforce Services;
• support and business communications.

Depending on how you interact with Lensforce, we may process contact information such as name, business email address, telephone number, company and job-related contact details.

Inquiry information provided through contact forms, email, calls, meetings and commercial discussions. This may include a description of your company and the monitoring or intelligence use case you are interested in.

Account information where customer portal access is provided, such as name, business email, organization, role, login and account information and workspace permissions.

Client-provided information: customers may provide data, documents, rules, source lists, market information, approved materials or other information required to configure and deliver the Services.

Technical information required for security and operation, such as IP address, browser information, device information, timestamps, authentication events and security logs.

We process personal data for purposes including:

• responding to inquiries;
• evaluating potential Lensforce use cases;
• providing proposals and commercial information;
• establishing and managing customer relationships;
• delivering and maintaining the Services;
• operating the customer portal;
• providing support;
• maintaining security;
• preventing abuse;
• fulfilling contractual obligations;
• complying with legal or regulatory requirements;
• improving the reliability and quality of the Services.

Where the EU General Data Protection Regulation applies, processing may be based on:

• steps taken at your request before entering into a contract;
• performance of a contract;
• legitimate interests in operating, protecting and improving our B2B services;
• compliance with legal obligations;
• consent where consent is legally required.

If you submit the Lensforce contact form, we process the information you provide for the purpose of responding to your inquiry and evaluating a possible business relationship.

The form may include name, email, telephone number, company, company website, company description and information about the requested monitoring use case.

Contact-form submissions are sent to info@lensforce.io.

Lensforce may use carefully selected service providers to support:

• website hosting;
• application infrastructure;
• database services;
• email delivery;
• cybersecurity;
• file storage;
• customer communications;
• software development and operations.

These service providers may process personal data only to the extent necessary to provide their services to Lensforce and are subject to appropriate contractual and security requirements where required.

Some technology or infrastructure providers may process data outside Switzerland.

Where personal data is transferred internationally, Lensforce takes appropriate measures where required by applicable data protection law. These measures may include transfers to jurisdictions recognized as providing an adequate level of protection, contractual safeguards or other legally recognized transfer mechanisms.

Some Lensforce Services analyze information that is publicly accessible on websites or other public digital sources.

Public availability does not remove applicable data-protection obligations. Where personal data is involved, Lensforce processes such information only for legitimate service purposes and subject to applicable law.

Lensforce does not sell personal data.

Lensforce does not share personal data with advertisers for targeted advertising purposes.

By default, the Lensforce website does not use advertising trackers, behavioral advertising pixels, third-party marketing profiling, Google Analytics or equivalent third-party analytics tools.

If such tools are introduced later, this Privacy Policy and any required consent mechanisms will be updated before deployment.

Basic privacy-preserving operational analytics may be used where appropriate to understand website reliability and aggregate usage.

Lensforce applies appropriate technical and organizational measures designed to protect personal data against unauthorized access, unauthorized disclosure, loss, alteration, destruction and misuse.

No technical or organizational system can guarantee absolute security.

Personal data is retained only for as long as reasonably necessary for the purpose for which it was collected or as required by contractual obligations, legal obligations, legitimate record-keeping requirements or dispute-resolution needs.

When personal data is no longer required, it is deleted, anonymized or securely archived as appropriate.

Subject to applicable law, you may have rights including:

• access to personal data concerning you;
• correction of inaccurate personal data;
• deletion of personal data;
• restriction of processing;
• objection to certain processing;
• data portability where applicable;
• withdrawal of consent where processing relies on consent.

Requests may be sent to info@lensforce.io. We may need to verify your identity before responding to certain requests.

Lensforce does not intend the public website or contact form to make legally significant decisions about individuals solely through automated processing.

Lensforce intelligence outputs are designed to support review and business decision-making rather than replace legally required human judgment.

The Lensforce website and Services may link to third-party websites.

Lensforce does not control those websites and is not responsible for their privacy practices. Users should review the privacy notices of relevant third parties.

Lensforce is a business-to-business service and is not directed at children.

Lensforce may update this Privacy Policy where required to reflect changes in law, technology, Services or processing activities.

The current version will be published on this page together with the Last updated date.

For privacy-related questions or requests: MFM Blueprint GmbH, trading as Lensforce, Sinserstrasse 67, 6330 Cham, Switzerland. Email: info@lensforce.io