iSEO

Be the answer, not the afterthought.

Intelligence on how AI assistants and natural search present your brand, your products and your competitors.

Buyers ask an assistant before they open a search page, and the assistant names a short list. iSEO tracks how your brand is represented across AI answers and natural search, where competitors are cited instead of you and which concrete changes move you into the answer.

AI answers and natural search, measured together.

Program metrics

What we report back

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Share of AI answers, example program

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Prompts tracked per cycle

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Assistants and engines covered

Figures shown are illustrative examples from anonymized programs. Your baseline is set during the intake.

Capabilities

What we find

AI answer visibility

How often your brand is named, cited or recommended when buyers ask assistants about your category.

Natural search position

Where you rank for the terms that carry commercial intent, and which pages are actually doing the work.

Competitor share of answer

Which competitors own the answers you want and which sources the assistants are pulling them from.

Content and entity gaps

The missing pages, specifications and structured data that keep your products out of machine readable answers.

Product and retailer pages

How your products are described on partner and retailer pages that assistants and search engines quote back.

Monitor. Verify. Act.

How the service runs

01

Define

Prompts, keywords, markets, languages and the competitors you want measured against.

02

Measure

Assistant answers and search results are captured on a fixed cycle, not sampled once.

03

Diagnose

Every gap is traced to the page, entity or missing source behind it.

04

Prioritize

You receive a ranked list of changes with the visibility gain each one is expected to unlock.

What people search for

Visibility in ChatGPT, AI search and Google

Teams search for this as AI visibility, ranking in ChatGPT, generative engine optimization (GEO) or classic SEO. iSEO measures both together: how AI answers and natural search present your brand and who takes the answer instead.

AI visibility and GEO

How ChatGPT, Gemini and other assistants describe your brand and which competitors they recommend.

Turn visibility into new partners →

Natural search (SEO)

Where your products appear for buyer searches and which pages lose the click.

Stop counterfeits taking that demand →

Counterfeits in search results

Fake offers ranking for your brand name are flagged and handed over for removal.

Report and remove counterfeits →

FAQ

Frequently asked questions

What is iSEO?

iSEO measures how AI assistants and natural search present your brand and products, where competitors take the answer and which changes close the gap.

Which AI answer engines are covered?

Coverage includes the assistants and answer engines your buyers use alongside classic search results, so visibility is measured in one combined view.

How is iSEO different from classic SEO reporting?

Classic reporting counts rankings. iSEO evaluates whether your brand appears in the answer itself, with which claims and against which competitor, and prioritizes the fixes that change it.

Works with

What this service connects to.

Every service runs on the same intake and the same verified evidence, so findings from one feed directly into the next.

Distribution Whitespots

Channel and white spot intelligence.

Close the coverage gaps in your channel, so the demand you created has a distributor, dealer or project to land in.

Revenue Protection

Target the highest-revenue counterfeit sellers first.

Target counterfeit sellers by estimated revenue and brand impact, with the highest-priority cases pursued first.

See what Lensforce can find for your business.